Brand Overview

Hotel Figueroa remains one of the only preserved treasures in Downtown Los Angeles with a uniquely independent spirit and luxury brand authentic only to the City of Angels. Originally opened in 1926 as an exclusive women’s hostelry, the iconic destination underwent an extensive redesign in 2018 that pays tribute to its rich history, melding original 1920’s Spanish Colonial splendor with contemporary touches that celebrate its deep roots in Los Angeles. Hotel Figueroa’s reimagination exceeds expectation of a new generation of guests with 268 guest rooms and suites that are distinctively engaging.

What I did

  • Develop guest-facing or client-facing materials such as  fact sheets, signage, business cards, in-room collateral, merchandise  mockups, key cards, digital/print adverts, et cetera    

Client
Dana Gross Coterie
Tools
InDesign, Photoshop, Illustrator, After Effects
Year
2021-Present
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