Sentral

Brand Overview

Sentral is the leading full-building residential hospitality operator, maximizing NOI lift for Class A apartment owners through superior performance and enhanced experience.Offering both unfurnished and designer furnished apartments, Sentral enables people to live or visit stylish buildings in the nation’s most coveted cities including Atlanta, Austin, Beverly Hills, Chicago, Denver, Los Angeles, Miami, Nashville, Oakland, Philadelphia, Phoenix, Pittsburgh, San Francisco, San Jose, Santa Monica, Scottsdale, Seattle, West Hollywood and Walnut Creek.

What I did

Oversaw the design production of 150+ pages brand guidelines for a national network of urban residential communities.
Designed 5 of 9 sections. Converted and combined sections into a single file. Managed revisions and maintained file until completion of 3-month project.
Additionally, design marketing collateral including pitch decks, checklists, postcards, yoga mats, et cetera for the 13 properties across 9 major US Cities